On Thursday, August 14 and 15, 2025, a cultural gathering with artists from the electronic music industry took place. The event was sponsored by a national production company that organizes musical experiences in locations where such activities are not typically held. The chosen venue was the University Cultural Space (ECU) in Rosario.

The first day featured workshops, talks, and meetings from different areas of the industry, coordinated by the production company On Air Music. An academic program was developed with three work groups: Music Production and Experience; Marketing, Communication, and Passion; and a Stage Forum with guest artists.

On the second day, in a party format, the presentations were held by local representative Camila Ricci, Italian Giorgia Angiuli, and digital creators E110101.