Certificate of Specific Competencies in SME Management
Director: Mg. Guillermo R. Beccani
:: RATIONALE FOR CERTIFICATION ::
In our country, SMEs represent 75% of employment, 60% of added value and more than 95% of establishments, becoming true guarantors of social and economic balance.
From its size and the lack of recognition of the need to have specific knowledge, a number of threats emerge that we can summarize as: difficulty in serving the internal and external markets at the same time and balancing the cycles of both, restriction on information about of financial and credit tools, delay in replacement and full use of new technologies that help efficiency, low level of professionalization and weak professional advice.
The particular problems presented by SMEs have differential characteristics that merit specific treatment, in relation to the training of their leadership and management teams.
Currently, the main problem for the support of SMEs is related to their lack of management capacity, their commercial development and access to financing, generating a circle that prevents their growth.
:: GOALS ::
· Develop skills from theoretical frameworks in different topics related to the company's operational management and leadership processes, through the analysis of practical cases that reinforce the knowledge acquired.
· Investigate the SME universe, its impact on the national and regional economy both in terms of its participation in the GDP, generation of quality jobs and the impact on local development processes.
· Generate a space for reflection on the specific management and direction problems of this sector, emphasizing the complexity and particularities of the family business.
· Incorporate techniques and technologies and develop skills to promote the competitiveness of small and medium-sized companies in the region.
· Provide SMEs and middle managers with knowledge and tools to promote a culture of innovation in the company.
· Raise awareness about the importance of generating sustainable links with the regional scientific-technological system.
· Provide entrepreneurs with business management tools: design of a business strategy, improve marketing channels, strengthen sales skills, define an HR strategy, deepen the company's cost structure, brand and product positioning of the company, improve management skills.
:: POPULATION WHICH IT IS AIMED AT ::
· Small and medium business owners
· Executives and middle managers of small and medium-sized companies
· Managers who want to update their knowledge for the comprehensive management of the company
· Entrepreneurs and micro-entrepreneurs, who wish to start new companies and businesses
· Young professionals from different disciplines who are starting, or seeking to start their development, in the management of SMEs
:: REPORTS: gestionpyme@unr.edu.ar